Privacy Policy
This policy explains what personal information Loomo collects, why we collect it, who we share it with, and the choices and rights you have. We've tried to write it in plain English.
Last updated: 14 July 2026Who We Are
Loomo is a sleep brand operated by Loomo Limited, a company registered in Hong Kong SAR with its registered office at Celebrity Commercial Centre, 64 Castle Peak Road, Sham Shui Po, Kowloon, Hong Kong ("Loomo", "we", "us", "our"). We sell pillows, pillowcases and sleep accessories through loomosleep.com.
This policy applies to loomosleep.com and to any other page, store or service that links to it. By using our site or buying from us, you agree to the practices described here.
Information We Collect
Information you give us
- Order and account details — your name, email address, phone number, shipping and billing address, and what you ordered.
- Payment information — processed by our payment providers. We never see or store your full card number.
- Customer support — anything you send us by email, chat, our contact form or social media, including order numbers and photos.
- Reviews and content — reviews, photos, ratings and any other content you choose to submit.
- Marketing sign-ups — your email address and, if you opt in, your mobile number.
Information we collect automatically
- Device and usage data — IP address, browser and device type, operating system, referring page, pages viewed, and how long you spend on them.
- Cookies and similar technologies — see Cookies and tracking below.
Information from third parties
- Our platform and service providers — our e-commerce platform, payment processors, shipping carriers, review platform and analytics tools.
- Advertising and social platforms — where you interact with our ads or pages, subject to their own privacy settings.
We do not knowingly collect sensitive personal information such as health conditions, government ID numbers, or precise geolocation. Please don't send it to us.
How We Use Your Information
We use your information to:
- Take payment, ship your order, and handle returns, exchanges and warranty claims.
- Answer your questions and provide customer support.
- Send you order confirmations, shipping updates and other service messages.
- Send marketing emails and, if you opt in, text messages — you can unsubscribe at any time.
- Show and measure advertising, including on social platforms.
- Understand how our site is used so we can improve it.
- Prevent fraud, protect our site, and enforce our Terms of Service.
- Meet our legal and tax obligations.
If you are in the EU or UK, our legal bases for processing are set out in EU and UK residents.
Cookies And Tracking
Cookies are small files stored on your device. We use them to keep your cart working, remember your preferences, measure traffic, and show relevant ads.
- Strictly necessary — needed for the site and checkout to function. These can't be switched off.
- Analytics — help us understand which pages people visit and where they get stuck.
- Marketing — used to show you Loomo ads on other sites and to measure whether they worked.
You can accept or decline non-essential cookies using the banner on our site, and you can clear or block cookies in your browser settings. Blocking some cookies may break parts of the site.
Some browsers send a "Do Not Track" or Global Privacy Control signal. Where required by law, we treat a Global Privacy Control signal as a valid request to opt out of the sale or sharing of personal information.
How We Share Information
We do not sell your personal information for money. We share it with:
- Service providers who work on our behalf — our e-commerce platform, payment processors, warehouses and shipping carriers, email and SMS providers, review platform, customer support tools, and analytics providers.
- Advertising and social platforms, so we can show and measure ads. Under some US privacy laws this may count as "sharing" or a "sale" of personal information — see California residents for how to opt out.
- Professional advisers such as lawyers and accountants, where needed.
- Authorities, if we're legally required to, or to protect our rights, our customers, or the public.
- A buyer or successor, if Loomo is involved in a merger, acquisition or sale of assets.
Marketing Emails And Texts
If you sign up, we'll send you offers, product news and sleep tips by email. Every email has an unsubscribe link at the bottom.
If you opt in to our text message program, you agree to receive recurring automated marketing texts at the number you gave us. Consent is not a condition of purchase. Message and data rates may apply, and message frequency varies. Reply STOP to any message to opt out, or HELP for help. Full details are in our Terms of Service.
We'll still send you service messages about your order even if you opt out of marketing.
How Long We Keep It
We keep your information for as long as we need it for the purposes above. In practice that usually means: order and transaction records for as long as required by tax and accounting law; marketing contact details until you unsubscribe; and support messages for a reasonable period after your issue is resolved. When we no longer need it, we delete it or make it anonymous.
Security
We use appropriate technical and organisational measures to protect your information, and we work with reputable providers who do the same. Payments are encrypted and handled by our payment processors. No method of transmission over the internet is completely secure, so we can't guarantee absolute security.
International Transfers
We are based in Hong Kong SAR and our service providers operate in a number of countries, including the United States and the European Economic Area. This means your information may be transferred to, and processed in, a country with different data protection laws than your own.
Where we transfer personal data out of the EEA or UK, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses (and the UK Addendum where relevant). You can ask us for a copy of these safeguards using the contact details below.
Your Rights And Choices
Wherever you live, you can:
- Ask us for a copy of the personal information we hold about you.
- Ask us to correct information that's wrong or out of date.
- Ask us to delete your information.
- Unsubscribe from marketing emails or texts at any time.
- Accept or decline non-essential cookies.
To make a request, email us at hello@loomosleep.com. We may need to verify who you are before we act. We won't discriminate against you for exercising your rights. Depending on where you live, you may have additional rights — see the sections below.
Notice For California Residents
Under the California Consumer Privacy Act, as amended by the CPRA, California residents have the right to:
- Know what personal information we collect, use, disclose and share, and to request a copy of it.
- Delete personal information we've collected, subject to some exceptions.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information for cross-context behavioural advertising.
- Limit the use of sensitive personal information — although we don't collect it for the purposes that trigger this right.
- Not be discriminated against for exercising any of these rights.
In the last 12 months we have collected the categories of information described in Information we collect, and disclosed them to the categories of recipients in How we share information. We do not sell personal information for money, but our use of advertising cookies may be considered "sharing" for targeted advertising.
To opt out, use the cookie banner on our site, send a Global Privacy Control signal from your browser, or email hello@loomosleep.com. You can use an authorised agent to submit a request on your behalf.
Notice For Residents Of Other US States
If you live in a US state with a comprehensive privacy law — such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon or Montana — you generally have the right to access, correct, delete and obtain a portable copy of your personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling. Some states also give you the right to appeal if we decline your request. Email hello@loomosleep.com to exercise these rights or to appeal a decision.
Notice For EU And UK Residents
If you are in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases:
- Performance of a contract — to take your order, take payment, ship your pillow, and handle returns and warranty claims.
- Legitimate interests — to run and improve our business, secure our site, prevent fraud, and market to existing customers. We balance these against your rights.
- Consent — for non-essential cookies, and for marketing emails and texts where consent is required. You can withdraw consent at any time.
- Legal obligation — to meet tax, accounting and other legal requirements.
You have the right to access, correct, erase, restrict and object to processing, and to data portability. You also have the right to lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner's Office).
Notice For Canadian Residents
We handle personal information in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws. You may request access to your personal information and ask us to correct it. You may also withdraw consent to our use of your information, subject to legal and contractual restrictions and reasonable notice. Contact hello@loomosleep.com.
Notice For Hong Kong Residents
Loomo is a Hong Kong company and complies with the Personal Data (Privacy) Ordinance (Cap. 486). You have the right to ask whether we hold personal data about you, to request a copy of that data, and to request correction of any inaccurate data. We may charge a reasonable fee for complying with a data access request, as permitted by the Ordinance.
We will not use your personal data for direct marketing without your consent, and you may withdraw that consent at any time, free of charge, by contacting hello@loomosleep.com.
Children
Our site and products are intended for adults. We do not knowingly collect personal information from children under 16 (or under 13 in the United States). If you believe a child has given us personal information, contact us and we'll delete it.
Third-Party Links
Our site may link to other websites, such as our social media pages or a payment provider. We don't control those sites and aren't responsible for their privacy practices. Please read their privacy policies before sharing information with them.
Changes To This Policy
We may update this policy from time to time. If we make a material change, we'll update the "last updated" date at the top and, where required, let you know by email or a notice on the site. Please check back now and then.
Contact Us
Questions about this policy, or want to exercise your rights? Email hello@loomosleep.com, or write to us at:
Loomo Limited
Celebrity Commercial Centre
64 Castle Peak Road
Sham Shui Po, Kowloon
Hong Kong
For anything about your order, our Contact page is the fastest way to reach us.